Generate compelling homepage copy using the StoryBrand framework. Position your customer as the hero and your brand as the guide.
Stop confusing your website visitors and start converting them into customers. This prompt leverages the powerful StoryBrand framework to generate clear, compelling, and customer-focused homepage copy. By positioning your customer as the hero of their own story and your brand as the trusted guide, you'll create a narrative that resonates deeply and drives action.
The StoryBrand framework is a revolution for conversion-focused copywriting. This prompt helps you implement it flawlessly to eliminate confusing marketing jargon and speak directly to your customer's needs. By making the customer the hero, you build instant trust and rapport. The structured narrative—problem, guide, plan, success—creates a clear and compelling path for the user to follow, drastically reducing bounce rates and increasing the likelihood they will take your desired action, whether it's booking a call, making a purchase, or signing up for a demo.
Based on a fictional project management tool called 'SyncFlow'...
### Hero Section
Headline: Stop Drowning in Chaos. Start Delivering Projects on Time.
Description: SyncFlow is the project management tool that helps your team regain clarity and hit every deadline, so you can grow your business without the stress.
Call to Action: [Start Your Free Trial]
### Problem Section
Are scattered tasks, missed deadlines, and constant status meetings slowing you down? When your team isn't on the same page, projects stall, clients get frustrated, and your business can't reach its full potential. It's overwhelming to manage it all.
| Variable Name | Label | Purpose |
|---|---|---|
COMPANY_NAME | Company Name | Your company's name, which will be positioned as the 'Guide' in the story. Example: Apex Fitness |
PRODUCT_OR_SERVICE | Product or Service | A clear description of what you offer. Focus on the solution. Example: Personalized online fitness coaching |
CUSTOMER_PROBLEM | Customer's Problem | Describe the core problem your customer faces. The more specific, the better. Example: They struggle to stay motivated and don't know which workouts are effective for their goals. |
SYSTEM_OUTPUT_LANGUAGE | Output Language | Select the language for your homepage copy. |
CUSTOMER_PROBLEM, dig deep. What is the external problem (e.g., losing sales) and the internal feeling (e.g., feeling frustrated)? Including both makes the copy more empathetic.PRODUCT_OR_SERVICE, think about the successful outcome for the customer, not just the features you sell.Prompts for generating compelling marketing copy, sales letters, ad creatives, and website content.
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